By now you’ve heard all the latest news regarding Apple’s announcements on the new iPhone 5S and iPhone 5C being available on 20 September 2013. There are some articles that curate Apple’s announcement very well, but first, allow me to share my opinions.
I’m reservedly excited because I’m a little lethargic in the iPhone department because my iPhone 4 functions slowly and Apple’s cloud solutions leave a lot to be desired. However, I am excited for the 5S for two reasons.
It isn’t so much because of the biometric security that impresses me, but the layer between technology and human that the company has peeled away. It’s perhaps the first device that has seriously attempted to remove the barrier between man and machine by letting you confirm actions through biometrics. It’s not the technology that is new, but how the technology is presented that is the real innovation.
Why is this important? Because touch is an otherwise often overlooked sensation yet full of potential. We remember certain sensations and our memories form connections with them. Now, there is a device that you can quite literally be connected to. The iPhone 5S is the first real step forward into becoming you. If you’re not wowed by that, then you have no idea how much the world is going to change in the next 20 years.
The Apple marketing machine has been hammering this down our throats like Japanese water torture during World War 2. As a iPhone 4 user, I welcome this. I welcome the increased camera sensor size, the dual-flash and even the high-speed video function.
It’s interesting that they’ve chosen photography to be another core pillar of this product cycle, but I suppose it makes sense. If this version of the iPhone is supposed to be even more ‘human’, then it makes sense that one of the core activities we use with our phones (that is image capturing, manipulation and sharing) gets the much needed boost it deserves. I think plenty of people are underwhelmed by this particular improvement is because they take the convergence of camera and mobile device for granted, but after a few weeks, the effects will be felt everywhere, especially on the social networks and connections we share our images to.
– Reads –