The concept revolving around George—in some ways, the very embodiment of lovable mediocrity—would be lost in anything too spectacular.
There’s a new bar in Fitzroy, Melbourne that sounds absolutely lovely in concept and offerings. I’m not much of a Seinfeld fan, but this sounds like exactly the kind of place I’d love to be in. Fuss-free drinks and food, with a loose-theme that doesn’t become some sort of capitalistic churn. It sounds laid-back, with just enough of an edge so that it stands out from the other bars that tend to have some sort of personal brand attached to it.
It’s a homage to a beloved TV show character where patrons can bond over what they love, or don’t. In their execution, the bar owners (The Barretts), have given us “George’s”, which can mean George Costanza or simply whatever meaning you want to attach to George’s.